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School of Academic/ Faculty

Faculty of Business & Management

Course Highlight/ Description

This program emphasizes both marketing theory and the practice of marketing. Students will develop skills and knowledge of the key operational aspects of marketing, and they will gain an awareness of the external marketing environment.

Students will learn the basic marketing principles, consumer behavior, marketing planning, marketing communications, marketing research and marketing management. The specific aim of this program is to build students' confidence and competency and prepare them to join the job market. For the academic inclined, this program serves as a strong platform for further studies in business and marketing related studies.

Objectives:

- To provide students with broad and intermediate level knowledge of marketing.

- To train students for marketing oriented careers in various industrial and service sectors.

- To equip students with strong academic foundation for advanced studies in marketing programs

- To enhance students’ competency and skills for career prospects in the marketing industry

- To support and contribute to the growth of our national economy and marketing activities

Intakes

March, June, October

Course Duration

Full Time: 2 Years 3 Months

Entry Requirement

1. SPM / O - LEVEL: 3 credits

2. UEC: Grade B in 3 subjects

Total Estimated Fee

RM26,000

Careers Prospects

After graduation, marketing students may seek employment in various industrial or service sectors; they can also further their marketing studies in the undergraduate and graduate degrees.

Below is a list of jobs that require marketing qualification:

- Advertising account executive

- Business development executive

- Customer service

- Promotion and event management

- Product management

- Public relations officer

- Marketing researcher

- Marketing consultancy

- Marketing executives

- Marketing agency

- Merchandizing specialist

- Retail executive

- Self-employment

- Entrepreneur