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School of Academic/ Faculty

School of Digital Media

Course Highlight/ Description

Have you noticed how social media influencers are making their mark in today’s ever evolving marketplace? Do you wish you to learn the right skills, and possess the zest and confidence to communicate and engage with an audience?

Digital marketing is fast becoming one of the most important skills demanded by employers, as more businesses are being run online. From viral videos and personalised web content to social media influencers promoting their favourite products, you've seen and shared the work of digital marketers and branding experts.

With this Course, You Will:
- Learn how to use data to get a better understanding of consumers.
- Harness your creative skills to produce engaging marketing content using digital technology.
- Gain specialist knowledge of the advertising and digital marketing industry that will prepare you for work in any industry.
- Have hands-on experience.
- Be future-ready and equipped with the skills required to take on the challenges of this new normal.

Intakes

January, June & August

Course Duration

3 Years

Entry Requirement

- A pass in STPM, with a minimum Grade C (GP 2.00) in any 2 subjects, and a credit in English at SPM level or any equivalent qualification; OR
- A pass in STAM with a minimum grade of Jayyid, and a credit in Mathematics and English at SPM level; OR
- Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF); OR
Matriculation/Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualification.

Total Estimated Fee

RM30,000