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Bachelor of Business Administration (Honours) in Marketing

School of Academic/ Faculty

Faculty of Business & Management

Course Highlight/ Description

The program focuses on both marketing principles and business practices. Students are taught the basic and current marketing principles, consumer behaviour, sales management, integrated marketing communications, marketing planning and decision making process. The program prepares students proficiently for further studies or career markets.

Intakes

March, June, October

Course Duration

Full Time: 3 Years

Entry Requirement

i) Pass STPM with minimum two principals (minimum Grade C) and minimum CGPA of 2.00 AND passed in Mathematics and English at SPM Level;  OR

ii) Pass A-Level with minimum two principals AND passed in Mathematics and English; OR

iii) Pass Unified Examination Certificate (UEC) with Grade B in 5 subjects AND passed in Mathematics and English; OR

iv) Pass University Foundation Program from any IPTA/IPTS/approved institutions with minimum CGPA of 2.00; OR

v) Pass Diploma from any institutions of higher learning in relevant fields with minimum CGPA of 2.00.

vi) Any other equivalent qualifications as recognized by the Government of Malaysia

Total Estimated Fee

RM40,000

Careers Prospects

• Sales & Marketing Consultant

• International Marketing Executive/Manager

• Event Management Executive/Manager

• Business Development Executive/Manager

• Brand Executive/Manager

• Product Executive/Manager

• Advertising Executive/Manager

Entry Requirement

Entry into the First Year (any one):

Pass STPM with Grade C in two subjects or minimum CGPA of 2.00.

Pass A-Level with minimum two principals.

Pass Unified Examination Certificate (UEC) with Grade B in 5 subjects (including English and Mathematics or Accounting).

Pass University Foundation Program / Matriculation Program from any institution recognized by Malaysian Government with minimum CGPA of 2.00.

Pass Diploma from any institutions recognized by Malaysian Government with minimum CGPA of 2.00.

Any other equivalent qualifications as recognized by Government of Malaysia