BA (Hons) Public Relations & Media, Sheffield Hallam University

There is growing demand from public and private organisations for graduates with PR and communication skills in PR agencies, charities, voluntary organisations, publishing, and events management. This course gives you an understanding of the cultural, political and economic role of the media in today's society. You will also gain a grounding in media forms, meanings and institutions, and improve your awareness of the PR industry and its broader context.

This programme gives you the option to complete a:

*2+1 (2 years at IACT and the final year at Sheffield Hallam University), or
*1+2 (1 year at IACT and 2 years at Sheffield Hallam University)

Get the best of both worlds! Experience studying locally and abroad while developing your expertise in the current and emerging communication channels and technologies.